Privacy Policy

Last updated: January 11, 2026

This Privacy Policy explains how Nelson & Associates Inc ("Nelson & Associates," "we," "us") collects, uses, and shares information when you visit nelsonandassociatesinc.com or interact with our web forms, phone, email, or text messaging.

Business address: 941 Hillwind Rd NE Ste 206, Fridley, MN 55432

Information we collect

We may collect:

• Contact information: name, email, phone number, address.
• Insurance-related details you provide: property/vehicle details, household details, prior carrier/coverage details, claim history, and other information needed to provide quotes or service.
• Communications: messages, emails, call notes, and SMS content.
• Website/device data: IP address, device identifiers, browser information, pages viewed, and event data collected via cookies or similar technologies (e.g., analytics tags). Google Analytics 4 uses first-party cookies to distinguish users and sessions (commonly including the _ga cookie). Google Help

How we use information

We use information to:

• Provide quotes, service, and support; schedule appointments; and respond to requests.
• Operate and improve our website, forms, and customer experience.
• Communicate with you, including by phone and text if you consent (or as permitted for service/transactional messages).
• Detect, prevent, and investigate fraud, abuse, and security issues.
• Comply with legal, regulatory, and carrier requirements.

How we share information

We may share information with:

• Service providers that help us operate (e.g., CRM, scheduling, calling/texting, analytics, hosting).
• Insurance carriers and related partners as needed to quote, bind, service, or underwrite coverage you request.
• Legal/regulatory authorities if required, or to protect rights and safety.

We do not sell your personal information in the ordinary sense. If laws define "sale" or "sharing" broadly (e.g., certain ad/analytics practices), you may have opt-out rights—see "Your choices and rights."

We do not sell or share mobile phone numbers for marketing purposes.

Your choices and rights

Marketing preferences

• You can opt out of marketing emails using the unsubscribe link in an email.
• If you consented to texts, you can opt out any time by replying STOP (see "Text Messaging").

Cookies and analytics

You can control cookies through:

• Your browser settings (block/delete cookies).
• Cookie consent tools we may provide (see our Cookies Policy).

Minnesota privacy rights

Minnesota residents may have rights under the Minnesota Consumer Data Privacy Act (effective July 31, 2025), including rights to access, delete, correct, and obtain a copy of certain data, and to opt out of certain processing (such as targeted advertising in some cases). Minnesota Attorney General

To submit a request, contact us using the information below.

Data security

We use administrative, technical, and physical safeguards designed to protect personal information. As a financial-services business, we may be subject to requirements to maintain an information security program (e.g., under the FTC Safeguards Rule). Federal Trade Commission

No method of transmission or storage is 100% secure.

Data retention

We retain information as needed to provide services, meet legal/regulatory requirements, resolve disputes, and enforce agreements.

SMS & Text Messaging

Text Message Communications

Nelson & Associates Inc uses text messaging to communicate with customers who opt in to receive such communications. When you provide your mobile phone number and consent to receive text messages:

• You agree to receive automated text messages about insurance quotes, policy information, appointment reminders, and related communications
• Consent is not a condition of purchase - you can get insurance quotes and purchase policies without opting in to text messages
• Message frequency varies based on your interaction with our services
• Message and data rates may apply according to your mobile carrier plan

Your Rights

• Opt-Out: Reply STOP at any time to stop receiving messages
• Help: Reply HELP or call (651) 255-0012 for assistance
• Resubscribe: Reply START if you previously opted out

Data Privacy

• We do not sell or share your mobile phone number with third-party marketers
• Your phone number is used solely for communications from Nelson & Associates Inc and American Family Insurance
• Text message content and your phone number are stored securely in our customer relationship management system
• View full SMS Terms

Carrier Disclaimer

• Message delivery depends on your carrier's network availability
• Carriers are not responsible for delayed or undelivered messages
• Compatible with major US carriers (AT&T, Verizon, T-Mobile, Sprint, etc.)

Meta Messenger Data Collection

When you contact us via Facebook Messenger, we collect your name, phone number, email, and insurance inquiry details. This information is:

• Stored in our secure Google Sheets CRM
• Used to provide you with insurance quotes via SMS and email
• Shared with Meta (hashed) for advertising optimization
• Never sold to third parties

Consent: By messaging us on Facebook Messenger, you consent to receive SMS and email follow-ups about your insurance quote. You can opt out of SMS at any time by replying STOP. To delete your Messenger data, email weston@nelsonandassociatesinc.com.

Advertising Partners and Data Sharing

We work with advertising partners including Meta Platforms, Inc. (Facebook/Instagram) and Google LLC to deliver relevant insurance information to potential customers.

Information Shared with Meta

When you submit a quote request, we may share the following with Meta for advertising:

• Email address (SHA-256 hashed/encrypted)
• Phone number (SHA-256 hashed/encrypted)
• First and last name
• ZIP code
• Insurance product interest
• Form submission timestamp

Privacy Protection: Email and phone are hashed (encrypted) before transmission. Meta receives encrypted versions, not readable contact information.

How Meta Uses This Data

• Create Custom Audiences for retargeting
• Build Lookalike Audiences to find similar customers
• Measure ad effectiveness
• Optimize ad delivery

Meta Pixel Tracking

Our site uses Meta Pixel to collect:

• Pages viewed
• Forms completed
• Buttons clicked
• Device/browser info

Your Meta Advertising Rights

• Opt out: facebook.com/adpreferences
• Request deletion from Custom Audiences
• Manage privacy: facebook.com/privacy
• Contact us for removal from ad lists

Data Security

• HTTPS encryption for all transmissions
• SHA-256 hashing of email/phone before sharing
• No SSN, financial accounts, or policy details shared
• Complies with Meta Business Tools Terms

Google Advertising and Enhanced Conversions

We use Google Ads and Analytics for advertising measurement.

Enhanced Conversions

When you request a quote, we share hashed data with Google:

• Email (SHA-256 hashed)
• Phone (SHA-256 hashed)
• Name
• ZIP code

Privacy: All identifiers are encrypted before transmission.

Google Customer Match

Used to:

• Show relevant ads to quote requesters
• Exclude existing customers from ads
• Create similar audiences

Your Google Advertising Rights

• Opt out: adssettings.google.com
• Data controls: myaccount.google.com/data-and-privacy
• Request removal from ad audiences via contact

Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above indicates the latest revision.

Contact us

Email: weston@nelsonandassociatesinc.com
Phone: (651) 255-0012
Mail: 941 Hillwind Rd NE Ste 206, Fridley, MN 55432